A popular internet meme of a 2-year-old girl giving a disapproving and unimpressed side-eye look after her mother announces plans to skip school for a surprise Disneyland trip has been sold for approximately $75,000.
The non-fungible token (NFT) of Side Eyeing Chloe was purchased by the Dubai-based 3F music production company — which has also bought other high-priced memes like Charlie Bit My Finger, Overly Attached Girlfriend and Disaster Girl.
The Side Eyeing Chloe meme was taken from a 2013 YouTube video by Katie Clem announcing the Utah family was going on a surprise trip to the Anaheim theme park.
“I think we should ditch school and go to Disneyland,” Katie Clem says in the video.
Her daughter Lily breaks into tears of joy as the camera pans to Chloe who gives a now-famous side-eye glance of disapproval that has since become a stock reaction meme for internet users. The YouTube video has been watched more than 20 million times with Chloe’s Instagram account now boasting more than 500,000 followers.
Non-fungible tokens (NFTs) tracked by blockchain represent ownership of digital art or other online assets — granting the buyer a digital certificate, but not the copyright.
The Clem family auctioned their NFT of the Side Eyeing Chloe meme on Friday, Sept. 24 for 25 Ethereum — a form of cryptocurrency — with an overall value of approximately $75,000.
The Clem family plans to use some of the proceeds from the meme sale on a trip to Walt Disney World in Florida, according to the Washington Post.
“I’ve never been there before,” Chloe Clem told the Washington Post of the Disney World trip. “It’ll be my first time so we can go on like all of the rides.”
Chloe Clem also has a horse and a pair of AirPods on her wish list, according to the Washington Post.
The family plans to save the rest of the cryptocurrency to see what happens with the often-volatile market price.
“In an ever-changing world, it may be worth more next week,” Katie Clem told the BBC.
Prices for NFTs of internet memes have skyrocketed in the past year. Internet sensations like Doge ($4 million), Nyan Cat ($880,000), Charlie Bit My Finger ($760,000), Disaster Girl ($500,000) and Overly Attached Girlfriend ($411,000) have claimed eye-popping prices at auction.
Earlier this year, digital artist Beeple sold a collection of NFTs at auction for $69 million while Twitter founder Jack Dorsey sold an NFT of his first tweet for $2.9 million.
NFT sales, prices and overall market activity have plummeted since a peak in popularity in April, according to Mashable.
The Clem family watched the online auction of the Side Eyeing Chloe meme from their Utah home, according to the BBC.
“If we’re going based off meme sales before, it’s a bit lower, but we’re so grateful for what it sold for,” Katie Clem told the BBC. “The money is awesome, but it’s just the fact that we get to do this as a family is so much fun.”
The Side Eyeing Chloe meme has turned the young girl — now 10 years old — into a worldwide celebrity. In 2017, Chloe Clem was featured in a Google advertising campaign in Brazil with her famous face on elevator doors at the company’s Sao Paulo offices and posted throughout the city.
Buzzfeed once called Side Eyeing Chloe the “patron saint of Tumblr” due to the popularity of the meme on the microblogging and social networking platform, according to Mashable.